Top B2C Marketing Trends 2022

DCM Blog

HubSpot surveyed over 1000 global marketing professionals working in B2B and B2C companies to determine upcoming trends for 2022! INFLUENCER MARKETING In 2021, influence marketing returned the highest ROI. In 2022, 61% of B2C marketers surveyed plan to leverage influencer marketing. Learn More About Influencer Marketing What is Influencer Marketing? This form of marketing involves…

4 Strategies to meet the demand of the 2021 Holiday Shopping Season

DCM Blog

The 2020 Holiday season was a tough time for everyone. Physical distancing and travel restrictions upended consumers ‘typical holiday shopping activities. The pandemic accelerated a shift to digital and facilitated the changes for consumer shopping behaviour. Online sales skyrocketed in every category. As we look ahead, the world seems poised for a turnaround. In-person celebrations…