When you’re running a business in the digital age, it’s easy to get caught up in all of the analytics, KPI’s, numbers and data. How many page views does your website get? How many new leads did your website generate? At first glance, increases in those key metrics can seem like a solid indicator of…
The Google search engine has evolved significantly in the last decade. Google’s algorithm is always changing and adapting to new trends in technology, innovation, and user behavior. What this means for you as a marketer is that SEO strategies may need to evolve with Google’s changes in order to provide better results for your business.…
The year 2022 is quickly approaching, which means it’s time to start planning for the future! What will be trending in your industry? How can you optimize your website for next year? In this blog post, we’ll explore some of the top trends and best practices that will take over as 2021 comes to a…
Why You Should Invest In Your Marketing Strategy Right Now Let’s talk about the R-word that everyone’s been talking about lately – RECESSION. Yes, there has been a lot of talk about a potential recession! The market’s falling and the thought of such an uncertain future can be daunting, especially for businesses. So let’s talk…
Holiday marketing is where it’s at this month. Holidays are the perfect time to connect with your audience and help them in their search for the perfect gifts. According to the National Retail Federation, 2 million more people than last year are expected to be shopping from thanksgiving day through Cyber Monday. And with many big-name…
Think of SEO as a librarian and the internet its library, and your website, a book. When someone comes in searching for a particular topic or question, they expect to receive content related to what they are looking for. SEO finds “books” with contents related to the topic, or can answer the person’s inquiries. Thus,…
Back to School Means Back to Business: 3 Things You Should Consider this Quarter With back to school shopping in full force, and schools back in session, you can expect a switch from vacation spending to retail spending. In a recent survey, Delloite found that 37% of parents expect to spend more on back-to-school shopping this year than in 2021.…
Conversion Modelling may save your digital sales in this new G4 Cookieless world. Yes, that’s right. On March 16th, 2022, Google announced that it’s relatively brand new Google Analytics 4 (GA4) is the new default standard (choosing to sunset Google’s Universal Analytics). So UA is going bye-bye for good as of summer 2023. So after an uncomfortable…
HubSpot surveyed over 1000 global marketing professionals working in B2B and B2C companies to determine upcoming trends for 2022! INFLUENCER MARKETING In 2021, influence marketing returned the highest ROI. In 2022, 61% of B2C marketers surveyed plan to leverage influencer marketing. Learn More About Influencer Marketing What is Influencer Marketing? This form of marketing involves…
The 2020 Holiday season was a tough time for everyone. Physical distancing and travel restrictions upended consumers ‘typical holiday shopping activities. The pandemic accelerated a shift to digital and facilitated the changes for consumer shopping behaviour. Online sales skyrocketed in every category. As we look ahead, the world seems poised for a turnaround. In-person celebrations…
