How to Survive the Helpful Content Update by Google
WHAT IS IT?
WHAT IT MEANS FOR YOU
This new update will affect whole websites, meaning your web ranking can be significantly affected if the algorithm perceives your content to be too generic or transposed from another source.
Scary, we know! However, the update provides site owners and content creators a chance to take their time to improve their content and adhere to the “Helpful Content” standards. This could include removing content not directly related to your target audience, rewriting blog posts, and writing fresh content.
FOCUSING ON PEOPLE-FIRST APPROACH
- Do you have an existing or intended audience for your business or site that would find the content useful if they came directly to you?
- Does your content clearly demonstrate first-hand expertise and a depth of knowledge?
- Does your site have a primary purpose or focus?
- After reading your content, will someone leave feeling they’ve learned enough about a topic to help achieve their goal?
- Will someone reading your content leave feeling like they’ve had a satisfying experience?
HOW TO AVOID A SEARCH ENGINE-FIRST APPROACH
- Is the content primarily to attract people from search engines, rather than made for humans?
- Are you producing lots of content on different topics in hopes that some of it might perform well in search results?
- Are you using extensive automation to produce content on many topics?
- Are you mainly summarizing what others have to say without adding much value?
- Are you writing about things simply because they seem trending and not because you’d write about them otherwise for your existing audience?Does your content leave readers feeling like they need to search again to get better information from other sources?
- Are you writing to a particular word count because you’ve heard or read that Google has a preferred word count? (No, we don’t).
- Did you decide to enter some niche topic area without any real expertise, but instead mainly because you thought you’d get search traffic?
- Does your content promise to answer a question that actually has no answer, such as suggesting there’s a release date for a product, movie, or TV show when one isn’t confirmed?
Google has always encouraged the creation of quality content and aimed to provide users with a flawless search experience. With the new Helpful Content Update, they provide creators with an opportunity to review their website and content, setting them up for success in the process. This update forces brands and digital marketers alike to focus on producing high-quality original content made for the consumer. More content made by people for people. That’s what it’s all about. That’s how you can survive Google’s Helpful Content Update