Dynamic content (also known as smart content) has become well known in the past few years, by utilizing data-driven content, you can influence your consumers’ journey and increase conversions! Instapage reports personalized homepage promotions can influence 85% of consumers to convert and shopping cart recommendations influenced 92% of online consumers. By displaying different content to each visitor, depending on their past browsing behaviour or location can increase engagement and conversion rates.
Additionally, including interactive content, you can tailor your website’s landing pages and user experience based on each individual visitor’s needs or behaviour. This can include chatbots or other AI machines that can predict what your consumer wants to purchase or find. The most well-known example of personalized and interactive content is Amazon. As shown below, Amazon creates customized recommendations after you have signed into their database. As you can see, Alifie can easily find recently viewed products and customized promotions and all above the fold!