5 Digital Marketing Mistakes You Should Avoid

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Holiday marketing is where it’s at this month. Holidays are the perfect time to connect with your audience and help them in their search for the perfect gifts. According to the National Retail Federation, 2 million more people than last year are expected to be shopping from thanksgiving day through Cyber Monday. And with many big-name retailers like Walmart and Costco, launching seasonal sales and discounts much earlier, expect consumers to take advantage of that! This means you need to have your marketing strategy intact and ready to go now! That’s a lot of sales you can be making. 

But sometimes, planning your holiday marketing strategy can be stressful and digital marketing mistakes are made.

 So today, let’s go over some of the biggest digital marketing mistakes you need to avoid this year:

1. Not leveraging Email Marketing.

2. Not leveraging Automation.

3. Focusing on quantity, not quality.

4. Not Testing!

5. Not using Google Ads!


1. Not leveraging Email Marketing.

Email marketing helps redirect your consumers back to your website with amazing offers, and promos! Sometimes all it takes is showcasing how your services and products work to bring them in.

2. Not leveraging Marketing Automation.

Marketing automation drives sales productivity up to 14.5%. Having your processes automated helps process more business in the digital era.

3. Focusing On Quantity, Not Quality.

You need to focus more on creating high-quality content for your customers and the world. Take your time to produce material that is helpful to your audience. Don’t concern yourself with Search Engines, write content for your customers!

4. Not Testing!

Make sure you are testing your website. The last thing you want is to find out your website is down on Black Friday and miss out on the holiday shopping revenue. Test your website often.

5. Not Using Google Ads!

Google Ads is the most powerful marketing tactic on the planet! Your customers don’t go online, they live online. Search engines are the go to destination for researching items on holiday shopping lists! Your Business needs to be there at the right time with the right message on the right device.


Make sure to keep these five tactics at the top of your holiday marketing strategy to-do list to avoid making mistakes and boost your sales and your business success!

Need professional help with your marketing strategy for the holidays? Let’s chat! Our amazing and talented team at Digital Clicks can help you. Visit us today at digitalclicks.ca!

Scott is a business owner and entrepreneur very familiar with the daily grind of running a business. He founded Digital Clicks Marketing 11 years ago to ease the marketing burden for businesses without internal resources or in-house expertise. He makes sure businesses and brands deploy the right digital marketing strategies and tactics to help them excel online.