Happy Trails Google Analytics. Hello GA4!?!
Conversion Modelling may save your digital sales in this new G4 Cookieless world. Yes, that’s right. On March 16th, 2022, Google announced that it’s relatively brand new Google Analytics 4 (GA4) is the new default standard (choosing to sunset Google’s Universal Analytics). So UA is going bye-bye for good as of summer 2023. So after an uncomfortable…