AUTOMOTIVE
CASE STUDY
2
min read
Vancouver Volkswagen Increased Paid Search Users by 23%
A focused Google Ads strategy helped the dealership expand online visibility and bring more potential vehicle shoppers to its website quarter over quarter.
Industry
Automotive
Service areas
Amazon Ads
TL;DR
Vancouver Volkswagen increased paid search users by 23% and grew Google Ads sessions by 15% from July to September 2023 compared with the previous quarter. By leaning into Google Ads to strengthen visibility across the shopper journey, the dealership brought more prospective buyers to the website and created stronger momentum for future lead generation.
+23%
+23%
Increased Paid Search Users
The problem
Vancouver Volkswagen wanted to grow its online visibility and use paid media to create more opportunities for lead generation and vehicle sales. The challenge was to make Google Ads a more consistent traffic driver so the dealership could attract more relevant shoppers to the site during an active buying window.
The Solution
The strategy focused on using Google Ads as a visibility and traffic engine, with campaign activity measured against whether it was bringing more users and sessions into the website experience.
1.
Broader Google Ads coverage
Google Ads activity included Search, Performance Max, and display-led campaign coverage to keep the dealership visible across more shopper touchpoints.
2.
Traffic-first campaign focus
Campaign performance was judged by whether paid media was expanding reach and sending more interested vehicle shoppers back to the site.
3.
Quarter-over-quarter measurement
Results were compared with the prior quarter to verify that paid media was increasing website traffic and strengthening online visibility.
The results
Metric | Change | What it shows |
|---|---|---|
Paid Search users | +23% | More prospective buyers reached the website through paid search during the reporting window. |
Google Ads sessions | +15% | Google Ads generated more site visits quarter over quarter, expanding the dealership's online traffic base. |
Comparison window | Q3 vs prior quarter | The reported gains compare July to September 2023 with April to June 2023. |
Reported comparison window: July to September 2023 vs April to June 2023.
"We've had an amazing experience with Digital Clicks as our chosen vendor - their collaborative approach and ability to quickly adapt to changes in campaigns is always appreciated."
Buchanan Hunter
Vancouver Volkswagen
"We've had an amazing experience with Digital Clicks as our chosen vendor - their collaborative approach and ability to quickly adapt to changes in campaigns is always appreciated."
READ MORE
Buchanan Hunter
Vancouver Volkswagen
"We've had an amazing experience with Digital Clicks as our chosen vendor - their collaborative approach and ability to quickly adapt to changes in campaigns is always appreciated."
READ MORE
Buchanan Hunter
Vancouver Volkswagen
Want similar Google Ads growth for your dealership?
Digital Clicks helps automotive brands turn paid media into measurable visibility, traffic, and lead opportunities.
Want similar Google Ads growth for your dealership?
Digital Clicks helps automotive brands turn paid media into measurable visibility, traffic, and lead opportunities.
Want similar Google Ads growth for your dealership?
Digital Clicks helps automotive brands turn paid media into measurable visibility, traffic, and lead opportunities.
Read more case studies
Children’s Education Brand
13.9x
ROAS (Return on Ad Spend)
By rebuilding campaign structure, tightening search relevance, and scaling only proven ASINs, Digital Clicks turned inefficient Amazon spend into profitable growth.
Read more
Sundance Balloons
+26.6K$
Revenue Generated in 18 Days
By refocusing paid media on high-intent holiday buyers, Digital Clicks increased purchase volume, cut acquisition costs, and restored profitability before Christmas.
Read more
Matthews Hall
1.5M
Impressions
How a multi-channel digital strategy delivered 26 conversions at a cost-per-click 6× below the industry average.
Read more
FAQ
Scott Maloley
Founder @ Digital Clicks
Speak with us
Frequently Asked Questions
What types of businesses do you work with?
We work with growth-focused ecommerce brands, automotive dealerships and dealer groups, and small to mid-sized businesses across North America. Based in London, Ontario, we help clients on both sides of the border improve paid media performance, increase search visibility, and turn more traffic into revenue.
What marketing channels do you actually manage?
Are you an ecommerce agency or a performance marketing agency?
How do you decide whether to start with Google, Meta, TikTok, or SEO?
Can you help if we are already running ads, but performance is inconsistent?
Do you focus only on traffic, or also on conversions?
How do you measure success?
Will we keep control of our accounts and data?
What does onboarding look like?
AUTOMOTIVE
CASE STUDY
2
min read
Vancouver Volkswagen Increased Paid Search Users by 23%
A focused Google Ads strategy helped the dealership expand online visibility and bring more potential vehicle shoppers to its website quarter over quarter.
Industry
Automotive
Service areas
Amazon Ads
TL;DR
Vancouver Volkswagen increased paid search users by 23% and grew Google Ads sessions by 15% from July to September 2023 compared with the previous quarter. By leaning into Google Ads to strengthen visibility across the shopper journey, the dealership brought more prospective buyers to the website and created stronger momentum for future lead generation.
+23%
+23%
Increased Paid Search Users
The problem
Vancouver Volkswagen wanted to grow its online visibility and use paid media to create more opportunities for lead generation and vehicle sales. The challenge was to make Google Ads a more consistent traffic driver so the dealership could attract more relevant shoppers to the site during an active buying window.
The Solution
The strategy focused on using Google Ads as a visibility and traffic engine, with campaign activity measured against whether it was bringing more users and sessions into the website experience.
1.
Broader Google Ads coverage
Google Ads activity included Search, Performance Max, and display-led campaign coverage to keep the dealership visible across more shopper touchpoints.
2.
Traffic-first campaign focus
Campaign performance was judged by whether paid media was expanding reach and sending more interested vehicle shoppers back to the site.
3.
Quarter-over-quarter measurement
Results were compared with the prior quarter to verify that paid media was increasing website traffic and strengthening online visibility.
The results
Metric | Change | What it shows |
|---|---|---|
Paid Search users | +23% | More prospective buyers reached the website through paid search during the reporting window. |
Google Ads sessions | +15% | Google Ads generated more site visits quarter over quarter, expanding the dealership's online traffic base. |
Comparison window | Q3 vs prior quarter | The reported gains compare July to September 2023 with April to June 2023. |
Reported comparison window: July to September 2023 vs April to June 2023.
"We've had an amazing experience with Digital Clicks as our chosen vendor - their collaborative approach and ability to quickly adapt to changes in campaigns is always appreciated."
Buchanan Hunter
Vancouver Volkswagen
"We've had an amazing experience with Digital Clicks as our chosen vendor - their collaborative approach and ability to quickly adapt to changes in campaigns is always appreciated."
READ MORE
Buchanan Hunter
Vancouver Volkswagen
"We've had an amazing experience with Digital Clicks as our chosen vendor - their collaborative approach and ability to quickly adapt to changes in campaigns is always appreciated."
READ MORE
Buchanan Hunter
Vancouver Volkswagen
Want similar Google Ads growth for your dealership?
Digital Clicks helps automotive brands turn paid media into measurable visibility, traffic, and lead opportunities.
Want similar Google Ads growth for your dealership?
Digital Clicks helps automotive brands turn paid media into measurable visibility, traffic, and lead opportunities.
Want similar Google Ads growth for your dealership?
Digital Clicks helps automotive brands turn paid media into measurable visibility, traffic, and lead opportunities.
Read more case studies
Children’s Education Brand
13.9x
ROAS (Return on Ad Spend)
By rebuilding campaign structure, tightening search relevance, and scaling only proven ASINs, Digital Clicks turned inefficient Amazon spend into profitable growth.
Read more
Sundance Balloons
+26.6K$
Revenue Generated in 18 Days
By refocusing paid media on high-intent holiday buyers, Digital Clicks increased purchase volume, cut acquisition costs, and restored profitability before Christmas.
Read more
Matthews Hall
1.5M
Impressions
How a multi-channel digital strategy delivered 26 conversions at a cost-per-click 6× below the industry average.
Read more
FAQ
Frequently Asked Questions
What types of businesses do you work with?
We work with growth-focused ecommerce brands, automotive dealerships and dealer groups, and small to mid-sized businesses across North America. Based in London, Ontario, we help clients on both sides of the border improve paid media performance, increase search visibility, and turn more traffic into revenue.
What marketing channels do you actually manage?
Are you an ecommerce agency or a performance marketing agency?
How do you decide whether to start with Google, Meta, TikTok, or SEO?
Can you help if we are already running ads, but performance is inconsistent?
Do you focus only on traffic, or also on conversions?
How do you measure success?
Will we keep control of our accounts and data?
What does onboarding look like?
AUTOMOTIVE
CASE STUDY
2
min read
Vancouver Volkswagen Increased Paid Search Users by 23%
A focused Google Ads strategy helped the dealership expand online visibility and bring more potential vehicle shoppers to its website quarter over quarter.
Industry
Automotive
Service areas
Amazon Ads
TL;DR
Vancouver Volkswagen increased paid search users by 23% and grew Google Ads sessions by 15% from July to September 2023 compared with the previous quarter. By leaning into Google Ads to strengthen visibility across the shopper journey, the dealership brought more prospective buyers to the website and created stronger momentum for future lead generation.
+23%
+23%
Increased Paid Search Users
The problem
Vancouver Volkswagen wanted to grow its online visibility and use paid media to create more opportunities for lead generation and vehicle sales. The challenge was to make Google Ads a more consistent traffic driver so the dealership could attract more relevant shoppers to the site during an active buying window.
The Solution
The strategy focused on using Google Ads as a visibility and traffic engine, with campaign activity measured against whether it was bringing more users and sessions into the website experience.
1.
Broader Google Ads coverage
Google Ads activity included Search, Performance Max, and display-led campaign coverage to keep the dealership visible across more shopper touchpoints.
2.
Traffic-first campaign focus
Campaign performance was judged by whether paid media was expanding reach and sending more interested vehicle shoppers back to the site.
3.
Quarter-over-quarter measurement
Results were compared with the prior quarter to verify that paid media was increasing website traffic and strengthening online visibility.
The results
Metric | Change | What it shows |
|---|---|---|
Paid Search users | +23% | More prospective buyers reached the website through paid search during the reporting window. |
Google Ads sessions | +15% | Google Ads generated more site visits quarter over quarter, expanding the dealership's online traffic base. |
Comparison window | Q3 vs prior quarter | The reported gains compare July to September 2023 with April to June 2023. |
Reported comparison window: July to September 2023 vs April to June 2023.
"We've had an amazing experience with Digital Clicks as our chosen vendor - their collaborative approach and ability to quickly adapt to changes in campaigns is always appreciated."
Buchanan Hunter
Vancouver Volkswagen
"We've had an amazing experience with Digital Clicks as our chosen vendor - their collaborative approach and ability to quickly adapt to changes in campaigns is always appreciated."
READ MORE
Buchanan Hunter
Vancouver Volkswagen
"We've had an amazing experience with Digital Clicks as our chosen vendor - their collaborative approach and ability to quickly adapt to changes in campaigns is always appreciated."
READ MORE
Buchanan Hunter
Vancouver Volkswagen
Want similar Google Ads growth for your dealership?
Digital Clicks helps automotive brands turn paid media into measurable visibility, traffic, and lead opportunities.
Want similar Google Ads growth for your dealership?
Digital Clicks helps automotive brands turn paid media into measurable visibility, traffic, and lead opportunities.
Want similar Google Ads growth for your dealership?
Digital Clicks helps automotive brands turn paid media into measurable visibility, traffic, and lead opportunities.
Read more case studies
Children’s Education Brand
13.9x
ROAS (Return on Ad Spend)
By rebuilding campaign structure, tightening search relevance, and scaling only proven ASINs, Digital Clicks turned inefficient Amazon spend into profitable growth.
Read more
Sundance Balloons
+26.6K$
Revenue Generated in 18 Days
By refocusing paid media on high-intent holiday buyers, Digital Clicks increased purchase volume, cut acquisition costs, and restored profitability before Christmas.
Read more
Matthews Hall
1.5M
Impressions
How a multi-channel digital strategy delivered 26 conversions at a cost-per-click 6× below the industry average.
Read more
FAQ
Frequently Asked Questions
What types of businesses do you work with?
We work with growth-focused ecommerce brands, automotive dealerships and dealer groups, and small to mid-sized businesses across North America. Based in London, Ontario, we help clients on both sides of the border improve paid media performance, increase search visibility, and turn more traffic into revenue.