Maximizing local impact
ChildFund is a US based, international non-profit organization working toward a world where every child
is free to live at their fullest potential no matter where they’re from or the challenges they face. They
accomplish this by connecting children to what they need to grow up healthy, educated, skilled, and safe.
ChildFund wanted to improve its organic rankings and discoverability nationally in search engines.
ChildFund partnered with Digital Clicks Marketing (“DCM”) to develop a customized SEO strategy aimed
at increasing impactful traffic through highly targeted search queries.
Together, Digital Clicks and ChildFund set out to accomplish three primary objectives:
- Deliver improved core keyword rankings nationally for ChildFund.org
- Increase ChildFund.org authority through off-site link building
- Grow ChildFund's volume of qualified Organic site visitors.
In order to meet objectives, Digital Clicks implemented a customized SEO strategy that included
technical site optimizations plus on and off-page tactics.
ChildFund’s partnership with Digital Clicks Marketing yielded positive results including:
- Increase ranking for core keywords to top 5 rankings.
- 17% increase to organic revenue
- 20% increase in transactions over a one-year period
“ChildFund was impressed with the rapid ranking improvements on our targeted keywords led by Digital Clicks. This helped improve the quality of our organic search traffic which resulted in revenue gains for our organization”.
