Maximizing local impact
ChildFund is a US based, international non-profit organization working toward a world where every child
is free to live at their fullest potential no matter where they’re from or the challenges they face. They
accomplish this by connecting children to what they need to grow up healthy, educated, skilled, and safe.
ChildFund wanted to improve its organic rankings and discoverability nationally in search engines.
ChildFund partnered with Digital Clicks Marketing (“DCM”) to develop a customized SEO strategy aimed
at increasing impactful traffic through highly targeted search queries.
Together, Digital Clicks and ChildFund set out to accomplish three primary objectives:
In order to meet objectives, Digital Clicks implemented a customized SEO strategy that included
technical site optimizations plus on and off-page tactics.