Multi-Location Case Study

Maximizing local impact

seo ppc website development
Franchises Owned & Operated By: A Square Enterprises Inc.

The challenge:

First Choice Haircutters, Magicuts, and SmartStyles, owned by A Square
Enterprises Inc., a multi-location hair salon chain with 40+ stores in Ontario,
sought to increase in-store traffic and online bookings across all their
locations. The challenge was to create an effective GMB & Google Ads
Strategy that would drive target audiences in-store or booking

Multi-location Strategy

We designed a tailored strategy geared to boosting the client’s online presence. This included the
optimization of our client’s GMB profile as well as consistent GMB posting. We also created custom
Google Ads campaigns by store location. This approach ensured that each salon location received its fair
share of targeted traffic and generated a stream of potential customers. Our hyper-local ad campaigns
led to significant results that increased their online visibility. This, in turn, resulted in an increase in in-store
foot traffic and booked appointments. In the first 60 days of our collaboration, our client experienced a
noticeable improvement in their business.

Average Cost-Per-Click

3x lower

than the industry
average of $3.81

in-store visits
Meaning, on average, our ads are responsible for approximately

in-store visits
per location

Phone Calls

Meaning, on average, our ads are responsible for approximately


phone calls per location

Total Clicks

Clicks for Salon Direction


Website Visits

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