THE CHALLENGE:
First Choice Haircutters, Magicuts, and SmartStyles, owned by A Square
Enterprises Inc., a multi-location hair salon chain with 40+ stores in Ontario,
sought to increase in-store traffic and online bookings across all their
locations. The challenge was to create an effective GMB & Google Ads
Strategy that would drive target audiences in-store or booking
appointments.
MULTI-LOCATION STRATEGY
To address the challenge, Digital Clicks Marketing developed and implemented a comprehensive digital marketing strategy to build brand awareness for Little Grapefruit.
The Approach
Digital Clicks Marketing leveraged its expertise in PPC, SEO, and other digital marketing services to formulate a custom plan for Little Grapefruit. By utilizing high-quality Canadian materials and focusing on the target market, the approach was designed to resonate with new or expecting mothers specifically.
The Result
In less than 90 days, the partnership between Digital Clicks Marketing and Little Grapefruit yielded remarkable results:
- Transactions increased by 180%
- Revenue increased by over 150%
- Significant growth in social media platforms
Positive trends in brand awareness, sales, revenue, and web traffic.
The campaign not only met but exceeded its initial goals, continuing to show an upward trend in all key performance indicators.
