HOME SERVICES
CASE STUDY
2
min read
Casey’s Creative Kitchen: 584.62% More Conversions in 30 Days While CPA Fell 78.53%
Digital Clicks tightened targeting, refreshed ad assets, and focused spend on higher-intent local searches to turn more traffic into calls, direction requests, and contact form submissions.
Industry
SMB
Service areas
Google Ads
TL;DR
In the reported 30-day performance window, Casey’s Creative Kitchen saw conversions rise 584.62% while cost per acquisition dropped 78.53%. Clicks increased 57.35% and conversion rate improved 333.09%, showing that the account was not just driving more traffic, but turning that traffic into far more efficient lead generation.
228%
228%
Increase in Conversions
The problem
Casey’s Creative Kitchen needed more than visibility. The business wanted qualified local prospects to call, request directions, and submit contact forms, especially in the areas most likely to convert. Campaigns had to bring in better-quality traffic, not just more clicks.
The Solution
Digital Clicks rebuilt the account around clearer intent signals and tighter day-to-day optimisation.
1.
Intent-led campaigns
Separate campaigns around renovations, kitchen stones, and cabinetry.
2.
Smarter targeting
Focus spend on higher-converting locations and competitor terms.
3.
Fresh assets and daily tuning
Launch new ad assets and refine performance every day to cut waste.
The results
More conversions at a much lower acquisition cost defined the reported 30-day result.
+584.62%CONVERSIONS | -78.53%COST PER ACQUISITON | +333.09%CONVERSION RATE |
Supporting proof
Clicks: +57.35%
CTR: +35.95%
Impressions: +15.74%
CPC: -6.59%
Source note: figures shown are the supplied source material’s reported percentage changes for a 30-day performance window
Ready to turn local demand into qualified leads?
Build a campaign that drives more calls, enquiries, and form submissions without wasting spend.
Ready to turn local demand into qualified leads?
Build a campaign that drives more calls, enquiries, and form submissions without wasting spend.
Ready to turn local demand into qualified leads?
Build a campaign that drives more calls, enquiries, and form submissions without wasting spend.
Read more case studies
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Increased Paid Search Users
A focused Google Ads strategy helped the dealership expand online visibility and bring more potential vehicle shoppers to its website quarter over quarter.
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13.9x
ROAS (Return on Ad Spend)
By rebuilding campaign structure, tightening search relevance, and scaling only proven ASINs, Digital Clicks turned inefficient Amazon spend into profitable growth.
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Revenue Generated in 18 Days
By refocusing paid media on high-intent holiday buyers, Digital Clicks increased purchase volume, cut acquisition costs, and restored profitability before Christmas.
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FAQ
Scott Maloley
Founder @ Digital Clicks
Speak with us
Frequently Asked Questions
What types of businesses do you work with?
We work with growth-focused ecommerce brands, automotive dealerships and dealer groups, and small to mid-sized businesses across North America. Based in London, Ontario, we help clients on both sides of the border improve paid media performance, increase search visibility, and turn more traffic into revenue.
What marketing channels do you actually manage?
Are you an ecommerce agency or a performance marketing agency?
How do you decide whether to start with Google, Meta, TikTok, or SEO?
Can you help if we are already running ads, but performance is inconsistent?
Do you focus only on traffic, or also on conversions?
How do you measure success?
Will we keep control of our accounts and data?
What does onboarding look like?
HOME SERVICES
CASE STUDY
2
min read
Casey’s Creative Kitchen: 584.62% More Conversions in 30 Days While CPA Fell 78.53%
Digital Clicks tightened targeting, refreshed ad assets, and focused spend on higher-intent local searches to turn more traffic into calls, direction requests, and contact form submissions.
Industry
SMB
Service areas
Google Ads
TL;DR
In the reported 30-day performance window, Casey’s Creative Kitchen saw conversions rise 584.62% while cost per acquisition dropped 78.53%. Clicks increased 57.35% and conversion rate improved 333.09%, showing that the account was not just driving more traffic, but turning that traffic into far more efficient lead generation.
228%
228%
Increase in Conversions
The problem
Casey’s Creative Kitchen needed more than visibility. The business wanted qualified local prospects to call, request directions, and submit contact forms, especially in the areas most likely to convert. Campaigns had to bring in better-quality traffic, not just more clicks.
The Solution
Digital Clicks rebuilt the account around clearer intent signals and tighter day-to-day optimisation.
1.
Intent-led campaigns
Separate campaigns around renovations, kitchen stones, and cabinetry.
2.
Smarter targeting
Focus spend on higher-converting locations and competitor terms.
3.
Fresh assets and daily tuning
Launch new ad assets and refine performance every day to cut waste.
The results
More conversions at a much lower acquisition cost defined the reported 30-day result.
+584.62%CONVERSIONS | -78.53%COST PER ACQUISITON | +333.09%CONVERSION RATE |
Supporting proof
Clicks: +57.35%
CTR: +35.95%
Impressions: +15.74%
CPC: -6.59%
Source note: figures shown are the supplied source material’s reported percentage changes for a 30-day performance window
Ready to turn local demand into qualified leads?
Build a campaign that drives more calls, enquiries, and form submissions without wasting spend.
Ready to turn local demand into qualified leads?
Build a campaign that drives more calls, enquiries, and form submissions without wasting spend.
Ready to turn local demand into qualified leads?
Build a campaign that drives more calls, enquiries, and form submissions without wasting spend.
Read more case studies
Vancouver Volkswagen
+23%
Increased Paid Search Users
A focused Google Ads strategy helped the dealership expand online visibility and bring more potential vehicle shoppers to its website quarter over quarter.
Read more
Children’s Education Brand
13.9x
ROAS (Return on Ad Spend)
By rebuilding campaign structure, tightening search relevance, and scaling only proven ASINs, Digital Clicks turned inefficient Amazon spend into profitable growth.
Read more
Sundance Balloons
+26.6K$
Revenue Generated in 18 Days
By refocusing paid media on high-intent holiday buyers, Digital Clicks increased purchase volume, cut acquisition costs, and restored profitability before Christmas.
Read more
FAQ
Frequently Asked Questions
What types of businesses do you work with?
We work with growth-focused ecommerce brands, automotive dealerships and dealer groups, and small to mid-sized businesses across North America. Based in London, Ontario, we help clients on both sides of the border improve paid media performance, increase search visibility, and turn more traffic into revenue.
What marketing channels do you actually manage?
Are you an ecommerce agency or a performance marketing agency?
How do you decide whether to start with Google, Meta, TikTok, or SEO?
Can you help if we are already running ads, but performance is inconsistent?
Do you focus only on traffic, or also on conversions?
How do you measure success?
Will we keep control of our accounts and data?
What does onboarding look like?
HOME SERVICES
CASE STUDY
2
min read
Casey’s Creative Kitchen: 584.62% More Conversions in 30 Days While CPA Fell 78.53%
Digital Clicks tightened targeting, refreshed ad assets, and focused spend on higher-intent local searches to turn more traffic into calls, direction requests, and contact form submissions.
Industry
SMB
Service areas
Google Ads
TL;DR
In the reported 30-day performance window, Casey’s Creative Kitchen saw conversions rise 584.62% while cost per acquisition dropped 78.53%. Clicks increased 57.35% and conversion rate improved 333.09%, showing that the account was not just driving more traffic, but turning that traffic into far more efficient lead generation.
228%
228%
Increase in Conversions
The problem
Casey’s Creative Kitchen needed more than visibility. The business wanted qualified local prospects to call, request directions, and submit contact forms, especially in the areas most likely to convert. Campaigns had to bring in better-quality traffic, not just more clicks.
The Solution
Digital Clicks rebuilt the account around clearer intent signals and tighter day-to-day optimisation.
1.
Intent-led campaigns
Separate campaigns around renovations, kitchen stones, and cabinetry.
2.
Smarter targeting
Focus spend on higher-converting locations and competitor terms.
3.
Fresh assets and daily tuning
Launch new ad assets and refine performance every day to cut waste.
The results
More conversions at a much lower acquisition cost defined the reported 30-day result.
+584.62%CONVERSIONS | -78.53%COST PER ACQUISITON | +333.09%CONVERSION RATE |
Supporting proof
Clicks: +57.35%
CTR: +35.95%
Impressions: +15.74%
CPC: -6.59%
Source note: figures shown are the supplied source material’s reported percentage changes for a 30-day performance window
Ready to turn local demand into qualified leads?
Build a campaign that drives more calls, enquiries, and form submissions without wasting spend.
Ready to turn local demand into qualified leads?
Build a campaign that drives more calls, enquiries, and form submissions without wasting spend.
Ready to turn local demand into qualified leads?
Build a campaign that drives more calls, enquiries, and form submissions without wasting spend.
Read more case studies
Vancouver Volkswagen
+23%
Increased Paid Search Users
A focused Google Ads strategy helped the dealership expand online visibility and bring more potential vehicle shoppers to its website quarter over quarter.
Read more
Children’s Education Brand
13.9x
ROAS (Return on Ad Spend)
By rebuilding campaign structure, tightening search relevance, and scaling only proven ASINs, Digital Clicks turned inefficient Amazon spend into profitable growth.
Read more
Sundance Balloons
+26.6K$
Revenue Generated in 18 Days
By refocusing paid media on high-intent holiday buyers, Digital Clicks increased purchase volume, cut acquisition costs, and restored profitability before Christmas.
Read more
FAQ
Frequently Asked Questions
What types of businesses do you work with?
We work with growth-focused ecommerce brands, automotive dealerships and dealer groups, and small to mid-sized businesses across North America. Based in London, Ontario, we help clients on both sides of the border improve paid media performance, increase search visibility, and turn more traffic into revenue.