EDUCATION & ECOMMERCE
CASE STUDY
2
min read
EyeWords Increased Amazon ROAS by 500% While Cutting Spend by 75%
By rebuilding campaign structure, tightening search relevance, and scaling only proven ASINs, Digital Clicks turned inefficient Amazon spend into profitable growth.
Industry
E-commerce
Service areas
Amazon Ads
TL;DR
In roughly five months, the account moved from 2.0x ROAS to 12.03x ROAS, a 501.5% increase. Monthly ad spend fell from about $3,500 to $866, a 75.3% reduction, while monthly ad sales rose from about $6,000 to $10,319. Recent four-month performance generated $22,988.08 in sales on $2,795.96 spend and held a 8.72x average ROAS.
13.9x
13.9x
ROAS (Return on Ad Spend)
The problem
Before the rebuild, the Amazon Ads account was producing roughly 2.0x ROAS while spending about $3,500 per month. Monthly attributed ad sales rarely moved past $6,000, which left the account inefficient and hard to scale.
The core issue was not a lack of activity. It was poor account discipline. Budget was spread too broadly, match types were too loose, and there was no consistent optimisation rhythm to remove waste and protect profitable traffic.
The Solution
We rebuilt the account around profitable intent first, then tightened execution week by week so spend flowed only to queries, ASINs, and placements that could convert.
1.
Reallocated budget toward proven, high-intent traffic
Budget was shifted away from broad, underperforming targets and concentrated on higher-converting placements, exact match terms, and proven ASINs.
2.
Tightened search term targeting and added negatives
We moved away from loose targeting, added negative keywords, and cleaned search terms regularly so the account stopped paying for irrelevant clicks.
3.
Built a weekly bid and pruning rhythm
Bids were tuned weekly, underperforming campaigns were paused, and spend was reallocated to winners to keep the account efficient as auction conditions changed.
4.
Improved listing readiness for paid traffic
Product pages, creative assets, and supporting content were strengthened so paid clicks were landing on pages more likely to convert.
The results
Metric | Before | After | Change |
|---|---|---|---|
ROAS | 2.0x | 12.03x | +501.5% |
Monthly ad sales | $6,000 | $10,319 | +72.0% |
Monthly ad spend | $3,500 | $865.88 | -75.3% |
Cost per purchase | $39 | $2.46 | -93.7% |
Amazon Ads Console, peak month January 2026. Client name withheld by request.
"We recently partnered with Digital Clicks for our company, Eyewords, and the results have been fantastic! In a very short time, their expertise in Amazon marketing and SEO has significantly boosted our online presence. The team is professional, responsive, and truly dedicated to our success. We highly recommend Digital Clicks for anyone looking to enhance their online marketing efforts"
Jen Orr
Founder of Eyewords
"We recently partnered with Digital Clicks for our company, Eyewords, and the results have been fantastic! In a very short time, their expertise in Amazon marketing and SEO has significantly boosted our online presence. The team is professional, responsive, and truly dedicated to our success. We highly recommend Digital Clicks for anyone looking to enhance their online marketing efforts"
READ MORE
Jen Orr
Founder of Eyewords
"We recently partnered with Digital Clicks for our company, Eyewords, and the results have been fantastic! In a very short time, their expertise in Amazon marketing and SEO has significantly boosted our online presence. The team is professional, responsive, and truly dedicated to our success. We highly recommend Digital Clicks for anyone looking to enhance their online marketing efforts"
READ MORE
Jen Orr
Founder of Eyewords
Want results like this from your Amazon Ads?
This case study shows what happens when account structure, search relevance, and weekly optimisation are treated like profit levers, not maintenance tasks.
Want results like this from your Amazon Ads?
This case study shows what happens when account structure, search relevance, and weekly optimisation are treated like profit levers, not maintenance tasks.
Want results like this from your Amazon Ads?
This case study shows what happens when account structure, search relevance, and weekly optimisation are treated like profit levers, not maintenance tasks.
Read more case studies
Vancouver Volkswagen
+23%
Increased Paid Search Users
A focused Google Ads strategy helped the dealership expand online visibility and bring more potential vehicle shoppers to its website quarter over quarter.
Read more
Sundance Balloons
+26.6K$
Revenue Generated in 18 Days
By refocusing paid media on high-intent holiday buyers, Digital Clicks increased purchase volume, cut acquisition costs, and restored profitability before Christmas.
Read more
Matthews Hall
1.5M
Impressions
How a multi-channel digital strategy delivered 26 conversions at a cost-per-click 6× below the industry average.
Read more
FAQ
Scott Maloley
Founder @ Digital Clicks
Speak with us
Frequently Asked Questions
What types of businesses do you work with?
We work with growth-focused ecommerce brands, automotive dealerships and dealer groups, and small to mid-sized businesses across North America. Based in London, Ontario, we help clients on both sides of the border improve paid media performance, increase search visibility, and turn more traffic into revenue.
What marketing channels do you actually manage?
Are you an ecommerce agency or a performance marketing agency?
How do you decide whether to start with Google, Meta, TikTok, or SEO?
Can you help if we are already running ads, but performance is inconsistent?
Do you focus only on traffic, or also on conversions?
How do you measure success?
Will we keep control of our accounts and data?
What does onboarding look like?
EDUCATION & ECOMMERCE
CASE STUDY
2
min read
EyeWords Increased Amazon ROAS by 500% While Cutting Spend by 75%
By rebuilding campaign structure, tightening search relevance, and scaling only proven ASINs, Digital Clicks turned inefficient Amazon spend into profitable growth.
Industry
E-commerce
Service areas
Amazon Ads
TL;DR
In roughly five months, the account moved from 2.0x ROAS to 12.03x ROAS, a 501.5% increase. Monthly ad spend fell from about $3,500 to $866, a 75.3% reduction, while monthly ad sales rose from about $6,000 to $10,319. Recent four-month performance generated $22,988.08 in sales on $2,795.96 spend and held a 8.72x average ROAS.
13.9x
13.9x
ROAS (Return on Ad Spend)
The problem
Before the rebuild, the Amazon Ads account was producing roughly 2.0x ROAS while spending about $3,500 per month. Monthly attributed ad sales rarely moved past $6,000, which left the account inefficient and hard to scale.
The core issue was not a lack of activity. It was poor account discipline. Budget was spread too broadly, match types were too loose, and there was no consistent optimisation rhythm to remove waste and protect profitable traffic.
The Solution
We rebuilt the account around profitable intent first, then tightened execution week by week so spend flowed only to queries, ASINs, and placements that could convert.
1.
Reallocated budget toward proven, high-intent traffic
Budget was shifted away from broad, underperforming targets and concentrated on higher-converting placements, exact match terms, and proven ASINs.
2.
Tightened search term targeting and added negatives
We moved away from loose targeting, added negative keywords, and cleaned search terms regularly so the account stopped paying for irrelevant clicks.
3.
Built a weekly bid and pruning rhythm
Bids were tuned weekly, underperforming campaigns were paused, and spend was reallocated to winners to keep the account efficient as auction conditions changed.
4.
Improved listing readiness for paid traffic
Product pages, creative assets, and supporting content were strengthened so paid clicks were landing on pages more likely to convert.
The results
Metric | Before | After | Change |
|---|---|---|---|
ROAS | 2.0x | 12.03x | +501.5% |
Monthly ad sales | $6,000 | $10,319 | +72.0% |
Monthly ad spend | $3,500 | $865.88 | -75.3% |
Cost per purchase | $39 | $2.46 | -93.7% |
Amazon Ads Console, peak month January 2026. Client name withheld by request.
"We recently partnered with Digital Clicks for our company, Eyewords, and the results have been fantastic! In a very short time, their expertise in Amazon marketing and SEO has significantly boosted our online presence. The team is professional, responsive, and truly dedicated to our success. We highly recommend Digital Clicks for anyone looking to enhance their online marketing efforts"
Jen Orr
Founder of Eyewords
"We recently partnered with Digital Clicks for our company, Eyewords, and the results have been fantastic! In a very short time, their expertise in Amazon marketing and SEO has significantly boosted our online presence. The team is professional, responsive, and truly dedicated to our success. We highly recommend Digital Clicks for anyone looking to enhance their online marketing efforts"
READ MORE
Jen Orr
Founder of Eyewords
"We recently partnered with Digital Clicks for our company, Eyewords, and the results have been fantastic! In a very short time, their expertise in Amazon marketing and SEO has significantly boosted our online presence. The team is professional, responsive, and truly dedicated to our success. We highly recommend Digital Clicks for anyone looking to enhance their online marketing efforts"
READ MORE
Jen Orr
Founder of Eyewords
Want results like this from your Amazon Ads?
This case study shows what happens when account structure, search relevance, and weekly optimisation are treated like profit levers, not maintenance tasks.
Want results like this from your Amazon Ads?
This case study shows what happens when account structure, search relevance, and weekly optimisation are treated like profit levers, not maintenance tasks.
Want results like this from your Amazon Ads?
This case study shows what happens when account structure, search relevance, and weekly optimisation are treated like profit levers, not maintenance tasks.
Read more case studies
Vancouver Volkswagen
+23%
Increased Paid Search Users
A focused Google Ads strategy helped the dealership expand online visibility and bring more potential vehicle shoppers to its website quarter over quarter.
Read more
Sundance Balloons
+26.6K$
Revenue Generated in 18 Days
By refocusing paid media on high-intent holiday buyers, Digital Clicks increased purchase volume, cut acquisition costs, and restored profitability before Christmas.
Read more
Matthews Hall
1.5M
Impressions
How a multi-channel digital strategy delivered 26 conversions at a cost-per-click 6× below the industry average.
Read more
FAQ
Frequently Asked Questions
What types of businesses do you work with?
We work with growth-focused ecommerce brands, automotive dealerships and dealer groups, and small to mid-sized businesses across North America. Based in London, Ontario, we help clients on both sides of the border improve paid media performance, increase search visibility, and turn more traffic into revenue.
What marketing channels do you actually manage?
Are you an ecommerce agency or a performance marketing agency?
How do you decide whether to start with Google, Meta, TikTok, or SEO?
Can you help if we are already running ads, but performance is inconsistent?
Do you focus only on traffic, or also on conversions?
How do you measure success?
Will we keep control of our accounts and data?
What does onboarding look like?
EDUCATION & ECOMMERCE
CASE STUDY
2
min read
EyeWords Increased Amazon ROAS by 500% While Cutting Spend by 75%
By rebuilding campaign structure, tightening search relevance, and scaling only proven ASINs, Digital Clicks turned inefficient Amazon spend into profitable growth.
Industry
E-commerce
Service areas
Amazon Ads
TL;DR
In roughly five months, the account moved from 2.0x ROAS to 12.03x ROAS, a 501.5% increase. Monthly ad spend fell from about $3,500 to $866, a 75.3% reduction, while monthly ad sales rose from about $6,000 to $10,319. Recent four-month performance generated $22,988.08 in sales on $2,795.96 spend and held a 8.72x average ROAS.
13.9x
13.9x
ROAS (Return on Ad Spend)
The problem
Before the rebuild, the Amazon Ads account was producing roughly 2.0x ROAS while spending about $3,500 per month. Monthly attributed ad sales rarely moved past $6,000, which left the account inefficient and hard to scale.
The core issue was not a lack of activity. It was poor account discipline. Budget was spread too broadly, match types were too loose, and there was no consistent optimisation rhythm to remove waste and protect profitable traffic.
The Solution
We rebuilt the account around profitable intent first, then tightened execution week by week so spend flowed only to queries, ASINs, and placements that could convert.
1.
Reallocated budget toward proven, high-intent traffic
Budget was shifted away from broad, underperforming targets and concentrated on higher-converting placements, exact match terms, and proven ASINs.
2.
Tightened search term targeting and added negatives
We moved away from loose targeting, added negative keywords, and cleaned search terms regularly so the account stopped paying for irrelevant clicks.
3.
Built a weekly bid and pruning rhythm
Bids were tuned weekly, underperforming campaigns were paused, and spend was reallocated to winners to keep the account efficient as auction conditions changed.
4.
Improved listing readiness for paid traffic
Product pages, creative assets, and supporting content were strengthened so paid clicks were landing on pages more likely to convert.
The results
Metric | Before | After | Change |
|---|---|---|---|
ROAS | 2.0x | 12.03x | +501.5% |
Monthly ad sales | $6,000 | $10,319 | +72.0% |
Monthly ad spend | $3,500 | $865.88 | -75.3% |
Cost per purchase | $39 | $2.46 | -93.7% |
Amazon Ads Console, peak month January 2026. Client name withheld by request.
"We recently partnered with Digital Clicks for our company, Eyewords, and the results have been fantastic! In a very short time, their expertise in Amazon marketing and SEO has significantly boosted our online presence. The team is professional, responsive, and truly dedicated to our success. We highly recommend Digital Clicks for anyone looking to enhance their online marketing efforts"
Jen Orr
Founder of Eyewords
"We recently partnered with Digital Clicks for our company, Eyewords, and the results have been fantastic! In a very short time, their expertise in Amazon marketing and SEO has significantly boosted our online presence. The team is professional, responsive, and truly dedicated to our success. We highly recommend Digital Clicks for anyone looking to enhance their online marketing efforts"
READ MORE
Jen Orr
Founder of Eyewords
"We recently partnered with Digital Clicks for our company, Eyewords, and the results have been fantastic! In a very short time, their expertise in Amazon marketing and SEO has significantly boosted our online presence. The team is professional, responsive, and truly dedicated to our success. We highly recommend Digital Clicks for anyone looking to enhance their online marketing efforts"
READ MORE
Jen Orr
Founder of Eyewords
Want results like this from your Amazon Ads?
This case study shows what happens when account structure, search relevance, and weekly optimisation are treated like profit levers, not maintenance tasks.
Want results like this from your Amazon Ads?
This case study shows what happens when account structure, search relevance, and weekly optimisation are treated like profit levers, not maintenance tasks.
Want results like this from your Amazon Ads?
This case study shows what happens when account structure, search relevance, and weekly optimisation are treated like profit levers, not maintenance tasks.
Read more case studies
Vancouver Volkswagen
+23%
Increased Paid Search Users
A focused Google Ads strategy helped the dealership expand online visibility and bring more potential vehicle shoppers to its website quarter over quarter.
Read more
Sundance Balloons
+26.6K$
Revenue Generated in 18 Days
By refocusing paid media on high-intent holiday buyers, Digital Clicks increased purchase volume, cut acquisition costs, and restored profitability before Christmas.
Read more
Matthews Hall
1.5M
Impressions
How a multi-channel digital strategy delivered 26 conversions at a cost-per-click 6× below the industry average.
Read more
FAQ
Frequently Asked Questions
What types of businesses do you work with?
We work with growth-focused ecommerce brands, automotive dealerships and dealer groups, and small to mid-sized businesses across North America. Based in London, Ontario, we help clients on both sides of the border improve paid media performance, increase search visibility, and turn more traffic into revenue.