Back to School Means Back to Business:
3 Things You Should Consider this Quarter
With back to school shopping in full force, and schools back in session, you can expect a switch from vacation spending to retail spending. In a recent survey, Delloite found that 37% of parents expect to spend more on back-to-school shopping this year than in 2021. Taking advantage of the back-to-school season and marketing smart can mean huge success for your business.
September not only rings the bells for back to school, but it is also the beginning of the busiest time of year for many businesses, Holiday Shopping Season! Here are some things you should consider this holiday shopping season to finish the year strong!
1. Think Ahead, Plan Ahead.
Back to school basically means that the holidays are just around the corner – Halloween, Thanksgiving, Black Friday, Cyber Monday, Christmas, Boxing Day and even the New Year! With Google reporting that a portion of consumers began their holiday shopping as early as May this year, now is a great time to finalize your marketing plans and strategies for the remainder of the year. Think about what you want to accomplish, your SMART goals, your content, your socials, and more.
What do you want to achieve this quarter?
Revisiting your marketing strategy will ensure that you cover all the bases and keep you on track for progress. Having a plan laid out will help you stay organized, and achieve milestones flawlessly!
2. Optimization Is Your Best Friend.
Optimize your content, and messages across all platforms. You want to make sure that they’re aligned with your products and services. A new school year signifies new beginnings, and for your business, this means producing new content that will encourage engagement and attract more customers.
As a business owner, optimizing your marketing strategy means you can increase your sales and brand awareness. Some areas you need to consider are your social media optimization, website optimization, and your SEO (Search Engine Optimization). By working to making these better, will surely bring in more interested clients.
3. Don’t Underestimate the Power of Social Media.
Social media presents great opportunities for businesses to reach a wider audience. And with platforms, such as Tiktok having over 1 billion active users now, it’s a perfect time to bring your business online. This back-to-school season, leverage paid videos on Instagram, Facebook, TikTok, and even Pinterest to reach the parents who finally have the free time again to scroll their social media, and the Gen-Z students scrolling through social media on their way to school.
Conclusion
Back to school doesn’t just mean new schedules and routines. For your business, it should mean, more selling and more revenue, it is the best selling season of the year! So making sure that you have all of your strategies laid out is important. You need to get in the mindset of thinking about how you can adapt, and continue to grow your business. If you need help levelling up your digital marketing strategy, don’t worry! At Digital Clicks, we’ve got industry experts who will be happy to help you create and execute the perfect strategy and content suited for your business. Ready to boost your brand? Get in touch with us today!
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